Morrison Shoes

Morrison Shoes is a European sneaker brand that combines sustainable materials with handcrafted design. They needed an e-commerce platform that could showcase their unique aesthetic while offering customers an interactive product customization experience.

The brand's key differentiator is the ability for customers to customize certain sneaker models — choosing colors, materials, and sole options. This required a sophisticated product configurator that would work seamlessly within the Shopify ecosystem while maintaining fast page loads and a premium shopping experience.

Their previous platform lacked any customization capability, forcing customers to rely on static product images and pre-configured options.

We developed a custom Shopify theme that reflects Morrison's minimalist European design sensibility, with emphasis on product photography and clean layouts. The centerpiece of the build is a custom product configurator using JavaScript and the Canvas API, allowing customers to interactively customize sneaker models in real-time.

Users can rotate the shoe, change materials and colors for different components, and see a live preview before adding to cart. The configurator generates unique SKUs for custom orders, which integrate with Morrison's production workflow.

We also implemented multi-currency support for their European and international markets, with automatic currency detection based on the visitor's location.