Milani Cosmetics

Milani needed a premium e-commerce experience matching their brand — a cruelty-free cosmetics company available at major retailers like CVS, Walgreens, and Target, and also in 70+ countries worldwide. Their existing platform wasn't keeping up with traffic spikes during product launches and holiday sales.

They needed a performant, visually stunning storefront that could handle high-volume sales while maintaining a premium brand feel. The site had to reflect the quality and accessibility that has made Milani a household name in affordable luxury cosmetics, while also supporting their expanding international presence.

Key pain points included slow page load times during peak traffic, a checkout flow with high abandonment rates, limited product filtering capabilities for their extensive shade catalog, and no multi-currency support for international customers.

We built a custom Shopify Plus theme from the ground up, designed to showcase Milani's extensive product catalog with rich visual merchandising. The platform features advanced product filtering, real-time inventory management across multiple warehouses, and a streamlined checkout optimized for conversion.

We integrated with their existing fulfillment and ERP systems for seamless order processing. The architecture was built to handle massive traffic spikes — particularly important for product launches and Black Friday sales events — without degrading the user experience.

A custom shade-matching tool was developed to help customers find their perfect color match across product lines, reducing returns and increasing customer satisfaction. The entire experience was designed mobile-first, recognizing that over 70% of Milani's traffic comes from mobile devices.